Importance of Email Marketing in any business

Many of us think after the revolution of social media, email marketing is gone. But the real truth is Email Marketing is still quite effective for any business. Still now, a new offer or anything important news about your business; customer wants to read in an email. They think it’s more authentic than social media post.

I want to focus some reasons below why I support email marketing:

While one can get confused in the quantitative and qualitative analysis for email and social media marketing, I would explain it in 10 simple points.

1. Email has almost 3 times as many users as Facebook and Twitter combined. 
2. Email is more personal and can be easily customized.
3. Email is the most preferred mode of communication for business.
4. Email gets more attention than any other posts on social media. 
5. Email marketing is cost effective
6. Email marketing is measurable
7. Email marketing increases brand awareness
8. You own your email list.
9. Emails are more engaging than social media.
But real thing is, in marketing never ignore anything. From the small source, you might get the real costumer for your business.